Our Brand: The LSS Experience

Your brand is what people say about you when you’re not in the room. Jeff Bezos, founder of Amazon, said this and it’s a great reminder of how all-encompassing a brand truly is. A brand communicates what an organization is about, what it values, and what it promises. The LSS brand is our reputation for quality care and excellent service. Based on this brand our residents have chosen our communities and even recommend our communities to others.

Every interaction a resident, potential resident, prospective employee, volunteer, or donor has with LSS and with the LSS team is a reflection of our brand and part of the LSS experience.

What is the LSS experience? It’s the warm, welcoming communities that our teams throughout Missouri and Illinois have built. It’s the caring touch and willingness to go the extra mile that LSS team members show residents and fellow coworkers. It’s how we all give of our talents every day to make that day a little better for others around us. This is all the LSS experience that delivers to our residents what our brand has promised.

Another more literal part of the LSS experience is the LSS look – our LSS Tree Heart logo and LSS blue. We use these to strive to be consistent in delivering the look of LSS through following our brand guidelines and including branding opportunities where it’s appropriate. This consistency is important as it creates name recognition throughout the areas and populations we serve.

The LSS look and feel come together to create our brand. The LSS brand is about excellence and providing those we encounter the best opportunity to live a vibrant and fulfilling life. This not only includes the older adults we serve, but also our employees. Our Christian Mission Older Adults Living Life to the Fullest (based on John 10:10) supports this as do our Christian Core Values – Faith Inspired, People First, Service Excellence, Responsible Stewardship, and Generous Hearts.

By living out our mission and values every day, we’re all empowered to create the LSS experience in our community, department, office, wherever your role at LSS takes you.